It may have been a cloudy day in Toronto, but the sun was shining on the Volkswagen Touareg TDI this morning. At the opening press conference of the Canadian International Auto Show, the Automobile Journalists Association of Canada (AJAC) declared the 2012 Volkswagen Touareg TDI Clean Diesel as 2012’s Canadian Utility Vehicle of the Year.
“Winning this award is a tremendous honour”, said John White, President of Volkswagen Canada. “The Volkswagen Touareg is extremely capable both on and off road, and surrounds its passengers in comfort and luxury. We are very pleased to be recognized for all of the hard work our engineers and designers have put in.”
AJAC’s Canadian Car of the Year program is as close to science as an automobile adjudication process can get. Known in the automotive community as TestFest, 70 of Canada’s most experienced automotive reviewers drive 170 new cars and trucks back to back over a four day period, with each class of vehicle driven over the same road on the same day to control for as much variation and subjectivity as possible. Winners are chosen based on real-world tests (and the help of 40,000+ data points) that are of the utmost relevance to the car-buying public. In short, AJAC’s Canadian Car of the Year program is not a popularity contest.
As a factory VW dealer, we at Clarkdale Volkswagen are flattered by this accolade and are very proud to be able to say, “You can buy AJAC’s 2012 Canadian Utility Vehicle of the Year here in Vancouver at Clarkdale Volkswagen!” We’ve of course always been proud of the Touareg TDI Clean Diesel, but it’s nice to see our pride was warranted! Stop by Clarkdale Volkswagen, Vancouver’s Volkswagen store, to see what we’re so proud of.