Clarkdale VW General Manager, Denis Barnard, is hitting the road in the new Jetta! Volkswagen of America,Inc. is meeting with its 582 U.S. and 130 Canadian dealers to prepare them for what is certain to be a busy year ahead. The meeting, which takes place in Atlanta, includes a drive of more than 700 all-new 2011 Volkswagen Jetta vehicles to the company’s brand-new assembly facility in Chattanooga, Tennessee. This will be the dealers’ first opportunity to drive the all-new Jetta, which will arrive in showrooms beginning today. The 2011 Jetta delivers sophisticated style, precision German engineering and Carefree Maintenance, all at an extremely accessible starting price of around $16,000.
As part of the meeting, dealers will view some of the company’s most exciting new vehicles, including the Golf Blue e-Motion, which is completely new and designed from the ground up as an electric vehicle. The Golf Blue e-Motion will have a range of 100 miles and is expected to be in market by 2013.
“Volkswagen dealers are the lynch-pin for our strategy to grow the business here in America,” said Jonathan Browning, President, Volkswagen of America, Inc. “I’m looking forward to meeting with our dealers and sharing a preview of Volkswagen’s incredible new products, along with providing a first look at our new assembly facility in Chattanooga.”
“I’m eager to show our dealer family the plant we are building here in Chattanooga,” said Frank Fischer, Chairman and CEO of Volkwagen’s Chattanooga Operations. “Our factory design is innovative, our plant is environmentally friendly and our workforce is producing a high-quality car that is designed with the North American driver in mind. I am sure their visit to the plant will convince dealers that the plant is here and the NMS is real,” Fischer said.
Volkswagen’s new assembly plant in Chattanooga opens next year and represents a $1 billion investment by the company in the United States. The plant will build Volkswagen’s new midsize sedan (NMS). The facility is creating thousands of new jobs and is a key to Volkswagen’s growth plan in the U.S.
In addition to opening the Chattanooga plant in 2011, Volkswagen of America will introduce four all-new or refreshed models – NMS, Beetle, Tiguan and Eos. These vehicles join the 2010 launch of the all-new Jetta and new Touareg.